Transcreation: A Recipe for Success in International Marketing
What is transcreation in international marketing? What is the difference between transcreation and translation? Find out more about the hot topic of transcreation in our blog.
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Machine Translation & Post-Editing: Polished Affordability
Machine translation tools have become indispensable for many companies. With post-editing, you can make sure the results are up to your high standards.
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Politically Correct Language: Finding the Right Tone in Translations
Many companies are making politically correct, inclusive language a priority. We explain what you need to look out for in your international communication.
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Fulfilling the EU Whistleblowing Directive: Tips for Global Companies
What is a whistleblower and what do global companies need to bear in mind when implementing a whistleblowing system to fulfill the EU Whistleblowing Directive?
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Expertise and Soft Skills: The Many Talents of Project Managers
Find out what it takes to make a good project manager and what specific qualifications and soft skills project managers need in the translation industry.
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Technical Translations: Tighten Up Your Technical Documentation
When preparing technical communications for international markets, the most important thing is comprehensibility.
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Plain Language: Rules and Tips for Creating Understandable Texts
What is plain language? What are the guidelines for making a text more readable? Learn how to simplify texts and ensure barrier-free communication.
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Proofreading Your Own Texts: How to Make Sure You Sound Like a Pro
Correcting a text you've written yourself isn't easy. Whether it's a thesis paper or a job application, we’ll let you in on some pro tips that will help you improve it.
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Watch Out. Take Care: The Pitfalls of Festive Localization
Over the years, we’ve heard people say that translating is basically about getting all the words from the source language into the target. While not totally wrong, if applied uncritically, this ultra-literal approach is a sure-fire recipe for unnatural, if not downright weird, translations. And the results will be even worse if the translator’s task is to localize a text. In our final blog post of 2020, we look at the localization challenges posed by an apparently innocuous seasonal sentence.
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Machine Translation: Can a Computer Get Your Message Across Effectively
Machine translation (MT) is becoming increasingly powerful. Provided that it is followed by proper post-editing, MT can certainly result in high-quality texts. But there are limits. Find out more!
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