Why you should hire a ghostwriter: 5 reasons for business executives


Looking to attract the attention of customers, investors, and colleagues? Want to increase your international brand recognition? If you’re seeking to position yourself in the global marketplace, you need great English content. But you don't have to create it unaided. Your chances of success will be considerably higher if you hire a professional ghostwriter. Read on to find out more.

What is a ghostwriter?

A ghostwriter is an author who creates content for someone else without taking the credit. Ghostwriters are probably best known for penning the autobiographies of celebrities such as musicians and movie stars. But ghostwriting services are also in big demand in the increasingly competitive world of business. Global-minded executives are becoming aware of the benefits of ghostwriters for their international communications. And a growing number are turning to professional content creators to help author English blog posts, write press releases, and draft speeches.

If you’re looking to ramp up your English content strategy, executive ghostwriting services may be just what you’re looking for. No matter how good your business English may be, few of us can write at the level of a native-speaker copywriter. Hiring an English-speaking content writer for your website, a professional speech writer for your next international keynote, or a ghostwriter for your English blog will make you stand out from the crowd. Ghostwriters not only work hand in hand with you to ensure your message isn't lost in translation; they also have the linguistic skills to wow your listeners or readers.

Why you should hire a ghostwriter for your English content?

It takes a lot more than the right vocabulary, spelling, and grammar to create compelling copy. Trained writers know all about text structure, tailoring content to different target audiences, and finding the right tone of voice. And when it comes to international communications, cultural aspects also play a key role.

Still not convinced you should hire a content writer for your website, keynote speeches, blog posts, press releases, and presentations? Here are five reasons why hiring a ghostwriter is a smart choice:

A business ghostwriter makes you look professional

Imagine you're pitching your products or services to an international client. Suddenly, you’re aware of quiet laughter around the table – because you chose the wrong word in your presentation. Working with a bilingual presentation writer means you don't have to worry about finding yourself in this kind of situation.

Or what if that keynote speech you wrote to impress your colleagues is riddled with idiomatic mistakes and "Denglish" phrases? These are crucial details non-native speakers often miss. Hiring a speech writer helps you make a professional impression and keep attention on the message – not on your linguistic shortcomings.

A ghostwriter knows the culture of your target market

A native speaker offers insight into the culture of your target market, preventing misunderstandings and embarrassment. Many companies have inadvertently committed blunders due to a lack of cultural sensitivity. At best, you open yourself to ridicule from international customers or colleagues; at worst, you may irreversibly damage your reputation.

A ghostwriter tailors your content to your target audiences

Writing captivating content is difficult enough in your mother tongue. Only few people can master this challenge in a second or even a third language. What’s more, different content types call for different approaches. A blog ghostwriter will opt for a different tone of voice than a keynote speech writer. Professional copywriters are trained in writing for various media and know how to keep readers and listeners invested.

A ghostwriter saves you time

Being able to read music doesn’t automatically make you a good composer. The same goes for language: A text that may take you several days to write can be created in a matter of hours by a trained copywriter. Leaving writing to a professional allows you to devote your valuable time to your own strengths: running your business.

A ghostwriter saves you money

Your English-language content directly impacts your brand perception. Even minor mistakes can lead to major problems. Fixing errors is far more expensive than avoiding them at the outset by hiring a professional.

What type of content benefits from executive ghostwriting services?

Of course, you don‘t need to hire a copywriter for every English business letter. But when you want to appeal to stakeholders, create emotional ties to your customers, or position your company (or yourself) in the best possible light, it‘s well worth investing in a business ghostwriter.

Hiring a professional copywriter has benefits for various types of content, including the following:

  • Unique content for web copy and blog posts
  • Social media posts
  • Company profiles
  • Presentations and pitches
  • Speeches and keynote addresses
  • Press releases and news articles
  • Journal articles

Whether you’re looking to increase recognition of your brand or seeking to position yourself as a thought-leader in your field, a business ghostwriter helps you find the right words to achieve your goals.

Wondering how to find a ghostwriter? Our team at Lexsys includes trained English-speaking authors with experience in a wide variety of fields. Whether you’re looking to hire a ghostwriter for your website content, speaking engagements, social media posts, or other English texts: We can help.

Contact us to find out how we can help you effectively deliver your message to an international audience.

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Stephen Healy


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