Over the years, we’ve heard people say that translating is basically about getting all the words from the source language into the target. While not totally wrong, if applied uncritically, this ultra-literal approach is a sure-fire recipe for unnatural, if not downright weird, translations. And the results will be even worse if the translator’s task is to localize a text. In our final blog post of 2020, we look at the localization challenges posed by an apparently innocuous seasonal sentence.